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Nickelodeon (often shortened to Nick) is an American pay television channel launched on December 1, 1977 (45 years ago) as the first cable channel for children.[1] It is owned by Paramount through its Paramount Media Networks division's Kids & Family Group unit and is based in New York City. It is primarily aimed at children and adolescents aged 2–17.[2]

The channel was originally first tested as "Pinwheel" on December 1, 1977. Pinwheel was at the time only available on QUBE in Ohio,[3] which was the first two-way major market interactive cable television system, owned by Warner Cable (part of today's WBD). Pinwheel relaunched as "Nickelodeon" on April 1, 1979, and expanded to other cable providers nationwide.[4] It was initially commercial-free and remained without advertising until 1984.[5] Warner sold Nickelodeon, alongside its sister networks MTV and VH1, to Viacom (today as "Paramount") in 1986.[6]

From April 1997 to November 2007, Nickelodeon broadcast The Angry Beavers while its sister channels Nicktoons and TeenNick (part of the former NickRewind overnight block) aired in reruns from 2002 to 2022.



  1. Hendershot 2004, p. 165.
  2. Hemsworth, Aaron (January 3, 2018). "Viacom's Nickelodeon Remains Driving Force for Media Segment". Yahoo! Finance.
  3. Hendershot 2004, pp. 15–16.
  4. Jay Bobbin. "Nickelodeon 20th Birthday from Green Slime to Prime Time, The Kids Network Celebrates with Lots of Special Events", The Buffalo News, HighBeam Research.
  5. Dudek, Duane (September 2, 1983). "Cable's Nickelodeon is all for the children". Milwaukee Sentinel. p. 2, part 3.
  6. Hendershot 2004, p. 21–22.

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